Last updated: 25 September 2026
Manchester Private Hire is a trading name of Atlas Peaks Ltd, a company registered in England and Wales under company number 17438876 (“we”, “us” or “our”).
We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your information when you use our website, make a booking, contact us or use our services.
1. Who We Are
Data Controller: Atlas Peaks Ltd, trading as Manchester Private Hire
Company Number: 17438876
Address: Minehead Avenue, Manchester, M20 1FW, United Kingdom
Email: bookings@manchesterprivatehire.co.uk
Website: manchesterprivatehire.co.uk
Atlas Peaks Ltd is responsible for deciding how and why your personal information is processed.
2. Information We Collect
Depending on how you use our website and services, we may collect:
- Your name
- Email address
- Telephone number
- Pickup and destination addresses
- Journey date and time
- Passenger and luggage requirements
- Vehicle selection
- Flight or airport information where relevant
- Booking details and booking history
- Information you provide in messages, enquiries or special instructions
- Payment status and transaction-related information
- Technical information such as IP address, browser type, device information and website usage data
- Cookie and similar technology information where applicable
Please avoid including unnecessary sensitive personal information in booking notes or contact forms.
3. Payment Information
Online payments may be processed securely by Stripe.
We do not intend to store your complete debit or credit card details on our website. Payment information required to process your transaction is handled by our payment provider in accordance with its own security and privacy procedures.
We may receive and retain information relating to the transaction, such as payment status, transaction identifiers, amount paid and refund information.
4. How We Use Your Information
We may use your personal information to:
- Provide quotations and calculate journey prices
- Create, manage and fulfil private-hire bookings
- Communicate with you regarding your booking
- Arrange and manage drivers and vehicles
- Process payments and refunds
- Respond to enquiries and customer-service requests
- Send booking confirmations and important service communications
- Manage airport and long-distance bookings
- Maintain appropriate business and financial records
- Prevent fraud, misuse and security incidents
- Maintain and improve our website and booking service
- Comply with legal and regulatory obligations
- Establish, exercise or defend legal claims where necessary
5. Our Lawful Bases for Processing
Under UK data-protection law, we must have a lawful basis for processing your personal information. Depending on the circumstances, we may rely on:
Contract — where processing is necessary to provide a quotation, take steps requested by you before a booking, process your booking or provide the journey you have requested.
Legal obligation — where processing is necessary to comply with applicable legal, tax, accounting or regulatory requirements.
Legitimate interests — where necessary for reasonable business purposes such as operating and securing our website and booking system, preventing fraud, handling customer-service matters and protecting or establishing legal rights, provided those interests are not overridden by your rights and interests.
Consent — where your consent is required, for example for certain non-essential cookies or similar technologies. Where processing relies on consent, you may withdraw that consent.
6. Sharing Your Information
We only share personal information where reasonably necessary to operate our services, fulfil your booking, process payments, comply with the law or protect our legitimate interests.
This may include sharing relevant information with:
- Drivers and transport providers responsible for fulfilling your journey
- Payment-processing providers such as Stripe
- Website hosting and technology providers
- Email and communications providers
- Mapping, address and routing technology providers such as Google
- Professional advisers, insurers or accountants where necessary
- Government bodies, regulators or law-enforcement authorities where disclosure is legally required or otherwise permitted by law
Drivers and transport providers are provided only with information reasonably required to carry out or manage the relevant journey.
We do not sell your personal information.
7. Google Services
Our website and booking system may use Google services to provide features such as address suggestions, maps, distance calculations and journey routing.
When these services are used, certain technical information and journey or location information may be processed by Google in accordance with Google’s applicable terms and privacy practices.
8. Cookies and Website Technologies
Our website may use cookies and similar technologies that are necessary for the website to function and, where enabled, technologies used for analytics or other non-essential purposes.
Where consent is legally required for non-essential cookies or similar technologies, we will request it before those technologies are used.
Further information is available in our Cookie Policy.
9. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, regulatory and dispute-resolution requirements.
Different types of information may therefore be retained for different periods. Booking and transaction records may need to be retained after a journey has been completed where required for accounting, tax, regulatory, fraud-prevention or legal purposes.
Contact enquiries that do not result in a booking will generally be deleted when they are no longer reasonably required.
We periodically review information we hold and delete or anonymise information that is no longer required.
10. International Data Transfers
Some technology providers we use may process information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate protections required by applicable UK data-protection law are in place.
11. Keeping Your Information Secure
We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
However, no internet-based system can guarantee absolute security.
12. Your Data Protection Rights
Depending on the circumstances, UK data-protection law may give you rights including:
- The right to access personal information we hold about you
- The right to have inaccurate information corrected
- The right to request deletion of your information in certain circumstances
- The right to request restriction of processing in certain circumstances
- The right to data portability where applicable
- The right to object to certain processing
- The right to withdraw consent where processing is based on consent
These rights do not apply in exactly the same way in every circumstance.
You have the right to object to processing based on our legitimate interests in certain circumstances.
To exercise your data-protection rights, email bookings@manchesterprivatehire.co.uk. We may need to verify your identity before fulfilling a request.
13. Data Protection Complaints
If you have concerns about how we use your personal information, please contact us first at bookings@manchesterprivatehire.co.uk.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data-protection regulator.
Visit the Information Commissioner’s Office website
14. Third-Party Websites
Our website may contain links to websites or services operated by other organisations. We are not responsible for the privacy practices of third-party websites, and you should review their privacy information when using those services.
15. Children’s Privacy
Our booking service is intended to be used by adults making transport arrangements. We do not knowingly use the website to solicit personal information directly from children.
Where an adult provides information concerning a child because it is necessary for a journey, that information should be limited to what is reasonably required to provide the service.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal obligations.
The latest version will be published on this page with the date it was last updated.
17. Contact Us
Atlas Peaks Ltd trading as Manchester Private Hire
Company Number: 17438876
Minehead Avenue
Manchester
M20 1FW
United Kingdom